Created: May 2012
Type of project: Exploration
Software used: Illustrator
This is me playing around with Helvetica, deconstructing it, and rebuilding it into something... very adult.
There's a general hesitation of manipulating something beautifully constructed like Helvetica. I have an immense respect for typographers and their craft, but I started to realize my reservations were becoming a hinderance to my work. So I took something and I smashed it apart!
When I am testing out a new idea, usually it will include some combination of swearing, sex, and debauchery. I think I do this because, at heart, I am still five years old, and I still find this stuff kind of funny.